The Tea Ingredient
Services: Creative direction, Colour palette, Typography selection, Label design, Box design
Year: 2023
ABOUT THE BRAND
The Tea Ingredient was inspired by a lifelong love of tea, rooted in the founder's Jamaican upbringing and her mother’s daily tea ritual. For her, tea wasn’t just a drink—it was tradition. From “bush” teas for healing to Red Rose black tea morning and night, her mother’s devotion to tea was constant.
The Tea Ingredient offers bold, unique blends designed to inspire creativity in how people enjoy their tea. It’s not just about flavour; it’s about honouring her mother’s legacy and carrying forward the tradition.
ABOUT THE PROJECT
This project focused on rebranding the packaging to create a more refined and professional look, while keeping the heart of the brand intact. The goal was to elevate the design while maintaining the brand’s iconic character—a tea-sipping lady who has become a beloved symbol.
We redesigned the packaging to reflect the brand’s bold, playful, and eclectic personality. The updated design features refined elements, typography, and a refreshed colour palette, creating a cohesive, polished look while ensuring the tea-sipping lady remains a key part of the brand’s identity.
Client Experience
“Ruta, it has been a joy to work with you from beginning to end I felt like my vision was heard and that you cared about the project just as much as I did. I’m extremely happy with the results and would definitely work with you in the future. Thanks a million ✨🙏🏾
Jodene “The Tea Ingredient”
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