Taini Soap Co
SERVICES
Custom branding package: Creative direction, Logo set, Colour palette, Typography pairing, Packaging design, Stationery design, Custom illustrations and Iconography design, Tissue paper design, Stickers, Mailer box design, Market collateral (banner, table runner, price card, Scan to pay and price menu designs), Instagram branding
YEAR: 2024
ABOUT THE BRAND
Taini Soap Co blends the wisdom of ancient traditions with the serenity of modern wellness. Their thoughtfully crafted products, made from the finest natural ingredients, offer a chance to reconnect with yourself and the earth. Taini Soap Co invites customers to embrace the opportunity to slow down, breathe deeply, and nurture a balanced, brighter future.
Honoring native cultures, Taini Soap Co sources ingredients directly from nature, ensuring every element is pure, respectful, and rooted in timeless traditions. They invite customers to embrace the earth's gifts, fostering well-being and honoring the journey towards sustainable wellness.
ABOUT THE PROJECT
This was a rebrand project. Our goal was to create brand visuals that tell the story of Taini Soap’s handcrafted artisan soaps while capturing its luxury yet accessible identity. The challenge was to appeal to two generational audiences. To achieve this, I combined playful, whimsical illustrations with a refined logo suite, striking a balance between youthful energy and mature sophistication.
The color palette, inspired by the refreshing essence of rainwater—a key ingredient in Taini Soap—reinforces the brand’s commitment to natural purity. The overall visual identity reflects both approachability and elegance, highlighting Taini Soap’s dedication to quality, sustainability, and artisanal craftsmanship.
Use the slider to see before and after
Client Experience
“It has been a true pleasure working with Ruta. Her ability to bring my vision to life exceeded my expectations. The entire process was smooth, collaborative, and creatively fulfilling. I appreciated her attention to detail and her commitment to understanding and enhancing my brand. I’m thoroughly impressed with the results and look forward to future collaborations. Thank you Ruta for your dedication and exceptional work!”
- Carmen Taveras “Taini Soap Co”
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