Building brands that captivates, connects, and converts
I help ambitious candle and skincare businesses turn their passion into a brand that attracts loyal customers, builds trust, and drives sales
How I can help your brand succeed
Every business is unique, and so are its branding needs. Whether you're just starting out and need a quick, professional solution or you’re ready to invest in a fully custom brand identity, I offer two options tailored to where your business is right now.
Custom branding
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This option is perfect for established candle or skincare businesses ready to invest in a one-of-a-kind brand identity that reflects their vision and elevates their presence in the market.
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You’ll receive a fully customised brand identity, including logos, colour palettes, typography, packaging, and more—crafted specifically to connect with your audience and stand out from competitors.
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Choose this option if you’re looking for a unique brand that’s tailored to your business, speaks directly to your target customers, and helps you grow your brand in a meaningful way.
DIY branding templates
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Ideal for new or DIY entrepreneurs who need an affordable, professional branding solution that’s easy to customise and implement quickly.
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Instant access to professionally designed templates for logos, packaging, and more, all editable in Canva—giving you the flexibility to adjust the details yourself, whenever you need.
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Choose this option if you want a budget-friendly solution with the ability to personalise your brand, but aren’t ready for the time and investment of custom branding.
Client testimonials
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Client testimonials ★
Jordan Wille “Puzzery”
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“I absolutely loved the finished branding - it exceeded my expectations!”
Ruta has a great ability to fully grasp what you want for your brand through client discussion and bouncing ideas. I absolutely loved the finished branding - it exceeded my expectations! Ruta is extremely talented and I couldn’t recommend her more, I will most definitely be coming back as my business expands - I am absolutely thrilled with my branding !
Tammy "Iwuri candles"
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"She’s incredibly creative and clever when it came to finding the best possible design to fit my brand"
Working with Ruta was an incredible experience. She brought my brand identity idea to life with her creativity and clever design. She was helpful, kind, and dedicated throughout the process, offering advice and ensuring perfection. I highly recommend Ruta for any branding or design needs.
Josanna “Khamila Luna”
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“She really takes the time to understand and research your project"
Ruta is absolutely amazing. She really takes the time to understand and research your project. She is very thorough and talented. I can’t wait to start another project with Ruta because I know it will be absolutely perfect. Thanks again!!
Tracy “Mountain Wicks Candle Co”
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“She was able to take our thoughts and conversations - turning them into something thoughtful, targeted and truly on brand.
I have worked in marketing for nearly 20 years and have worked with my share of, in-house and agency, designers and art directors over the years. Ruta and SGD has been by far the best. For us, Ruta was able to take our thoughts and conversations - turning them into something thoughtful, targeted and truly on brand. We can't wait to launch our new messaging and design all thanks to Ruta!
Rina "Buck Naked Soap Co"
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"The entire process was smooth, collaborative, and creatively fulfilling"
It has been a true pleasure working with Ruta. Her ability to bring my vision to life exceeded my expectations. The entire process was smooth, collaborative, and creatively fulfilling. I appreciate her attention to detail and her commitment to understanding and enhancing my brand. I’m thoroughly impressed with the results and look forward to future collaborations. Thank you for your dedication and exceptional work!
Carmen “Taini Soap Co”
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"Her talent, professionalism, and the value for money she offers are exceptional"
I was hesitant about investing in Ruta's branding services due to the cost, but her professionalism and skill exceeded my expectations. She researched the market and delivered an excellent brand proposal. Her designs excited me and ignited a passion for my new business venture. Her thoroughness meant no revisions were needed. Her talent, professionalism, and the value for money she offers are exceptional. I look forward to launching my business and continuing to work with Ruta.
Amanda “Flamin Candle”
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"From beginning to end I felt like my vision was heard and that you cared about the project"
It has been a joy to work with Ruta from beginning to end I felt like my vision was heard and that she cared about the project just as much as I did. I’m extremely happy with the results and would definitely work with her in the future. Thanks a million ✨🙏🏾
Jodene “The Tea Ingredient”
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"She’s so attentive and knowledgeable, exactly what i needed to jumpstart my business"
Ruta is amazing!!! I was left speechless with her design. She’s so attentive and knowledgeable. She’s exactly what i needed to jumpstart my business. Consummate professional. I will come to Ruta for all of my custom design needs. Worth every penny!!!
Nakia “Windy City Scents”
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"She is extremely organised and so punctual, which makes this process so smooth"
My packaging designs and collaterals were beyond expectations. Super excited and can't stop looking at it. Ruta is very detailed orientated and captured my whole vision for this collection. She is extremely organised and so punctual, which makes this process so smooth. I will absolutely work with Ruta again my go-to designer!
Angela “Lady Esmeralda Cosmetics”
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"She showed a genuine interest in the project's success"
Ruta's work was fantastic and of high quality. She showed a genuine interest in the project's success, communicated professionally throughout the process, and provided a branding questionnaire to understand the brand and business. Highly recommended.
Kimberly "Ivory & Lace" candles
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"Organised process, consultative approach, and branding knowledge made the experience amazing"
Ruta's pleasant and warm demeanour, well-planned and organised process, consultative approach, and branding knowledge made the experience amazing. The presentations visually translated the brand's direction, explaining font choice and colour palette. Looking forward to working with her again in the future.
Whitney "August Day Candle House"
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"She has been amazing to work with. Super clear, super quick and super friendly!"
I can’t not recommend Ruta enough! She has been amazing to work with. Super clear, super quick and super friendly! I wanted a list of things done and not only was she able to execute them, but in a way that was so compatible with the vision I had! I’m so happy with my re-branding and so grateful to Ruta, If you’re wondering whether to go ahead with an order - please do! X
Leata-Mae “Anointed”
Grab Your Free Creative Direction Booklet
Kickstart your branding journey with my FREE booklet filled with inspiring themes and more. Your brand’s future starts here!
You will receive 6 creative direction themes: Minimal, Bold, Modern Apothecary, Luxury, Witchy and Dark Academia.
Each theme comes with a curated mood board that includes visual prompts for typography, colour scheme, and photography style. There is a colour palette included for each sheet with hex, RGB and CMYK codes.
Bonus: this also includes a tutorial on how to create your own colour palette using the provided mood boards!
Sign up below for the mailing list to get your freebie!
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