Is your brand helping your business grow?

Your products are exceptional, but is your brand working hard enough to support your business goals? Whether you want to attract more customers, boost sales, or strengthen your connection with your audience, I’m here to help.

Does this sound like you?

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Does this sound like you? *

→ You’ve poured your heart into your products, but your branding doesn’t reflect the quality and passion behind your business.

→ You feel like your brand is blending in with the competition, and you’re not sure how to stand out.

→ You’ve tried DIY design or generic templates, but nothing captures the true essence of your brand.

→ The thought of starting from scratch feels overwhelming, and you’re unsure how to take your brand to the next level.

If this feels familiar, you’re not alone.

I specialize in helping candle and skincare business owners like you transform their vision into a strategic, captivating brand—one that not only looks stunning but also drives real results.

Branding Packages

No matter where your business is, I offer packages designed to help you grow and connect with your audience.

Elegant business card design for Mountain Wicks Candle Co. showcasing a bold candle business branding with a rustic and outdoorsy logo pattern.

Logo Package

Perfect for startups or businesses looking to establish a simple, clean visual identity.

  • Creative direction

    Logo suite (3 variations)

    Curated colour palette

    Brand board

    Brand typography

  • 2 logo concepts to choose from

    Est. timeframe:

    3-4 weeks (may vary depending on the number of revisions and your responsiveness)

    Complimentary extras:

    Mockups

    2 rounds of amendments

  • Choose this if you need a foundational brand identity to get started.

  • Starting at £1200 (approx 1510 USD)

    However as every business is unique, the pricing for branding services will vary accordingly.

Bright and playful skincare business branding for Khamila Luna, featuring vibrant packaging and a cheerful brand identity for vegan bath and body products.

Branding Package

Ideal for businesses ready to develop a cohesive, full brand identity that speaks to your customers.

  • Brand Strategy

    Creative direction

    Logo suite (3 variations + favicon)

    Curated colour palette

    Mini brand guide

    Brand typography

    Brand pattern

    4 Collateral design of your choice (stationery design, packaging design, social media branding, etc) - all your branding needs are discussed during the discovery call

  • 2 logo concepts to choose from

    Est. timeframe:

    4-5 weeks (may vary depending on the number of revisions and your responsiveness)

    Complimentary extras:

    Mockups

    3 rounds of amendments

  • Choose this if you need a complete brand identity that drives growth and builds trust.

  • Starting at 2600 GBP (approx 3280 USD)

    However as every business is unique, the pricing for branding services will vary accordingly.

Colorful and intricate candle branding design for a luxury wax melt bar, featuring hand-drawn illustrations and bold patterns, ideal for creative candle businesses.

Packaging Design

Great for candle or skincare businesses that want to stand out on shelves and create packaging that reflects their brand.

  • Creative direction

    Packaging design(s) of your choice (label design, box design, shopping bag design, mailer design, tissue paper design, etc.)

  • 1 concept

    Est. timeframe:

    1-2 weeks (may vary depending on the number of revisions and your responsiveness)

    Complimentary extras:

    Mockups

    2 rounds of amendments

  • Choose this if you want packaging that speaks to your brand’s quality and vision.

  • Starting at 300 GBP (approx 379 USD)

    *Please note, the price varies depending on your project's complexity.

Customised solutions

If you have specific needs outside the standard packages, I can build a custom package tailored just for your business.

How it works

It’s very simple to start

1. Let’s connect

We’ll begin with a conversation to explore your business and brand vision. Simply fill out the inquiry form, and I’ll get in touch to schedule a discovery call.

2. Team up

I’ll work closely with you throughout the process, using my experience to shape a brand that’s aligned with your vision. Together we’ll craft a brand that resonates and connects with your audience.

3. Brand launch

Once everything is finalised, your new branding will be ready to launch. From here, you’ll have everything you need to confidently share your brand with the world.

Client testimonials

★

Client testimonials ★

  • “She was able to take our thoughts and conversations - turning them into something thoughtful, targeted and truly on brand.

    I have worked in marketing for nearly 20 years and have worked with my share of, in-house and agency, designers and art directors over the years. Ruta and SGD has been by far the best. For us, Ruta was able to take our thoughts and conversations - turning them into something thoughtful, targeted and truly on brand. We can't wait to launch our new messaging and design all thanks to Ruta!

    Rina "Buck Naked Soap Co"

  • "She’s incredibly creative and clever when it came to finding the best possible design to fit my brand"

    Working with Ruta was an incredible experience. She brought my brand identity idea to life with her creativity and clever design. She was helpful, kind, and dedicated throughout the process, offering advice and ensuring perfection. I highly recommend Ruta for any branding or design needs.

    Josanna “Khamila Luna”

  • “She really takes the time to understand and research your project"

    Ruta is absolutely amazing. She really takes the time to understand and research your project. She is very thorough and talented. I can’t wait to start another project with Ruta because I know it will be absolutely perfect. Thanks again!!

    Tracy “Mountain Wicks Candle Co”

  • “I absolutely loved the finished branding - it exceeded my expectations!”

    Ruta has a great ability to fully grasp what you want for your brand through client discussion and bouncing ideas.  I absolutely loved the finished branding - it exceeded my expectations!  Ruta is extremely talented and I couldn’t recommend her more, I will most definitely be coming back as my business expands - I am absolutely thrilled with my branding !

    Tammy "Iwuri candles"

  • "The entire process was smooth, collaborative, and creatively fulfilling"

    It has been a true pleasure working with Ruta. Her ability to bring my vision to life exceeded my expectations. The entire process was smooth, collaborative, and creatively fulfilling. I appreciate her attention to detail and her commitment to understanding and enhancing my brand. I’m thoroughly impressed with the results and look forward to future collaborations. Thank you for your dedication and exceptional work!

    Carmen “Taini Soap Co”

  • "Her talent, professionalism, and the value for money she offers are exceptional"

    I was hesitant about investing in Ruta's branding services due to the cost, but her professionalism and skill exceeded my expectations. She researched the market and delivered an excellent brand proposal. Her designs excited me and ignited a passion for my new business venture. Her thoroughness meant no revisions were needed. Her talent, professionalism, and the value for money she offers are exceptional. I look forward to launching my business and continuing to work with Ruta.

    Amanda “Flamin Candle”

  • "From beginning to end I felt like my vision was heard and that you cared about the project"

    It has been a joy to work with Ruta from beginning to end I felt like my vision was heard and that she cared about the project just as much as I did. I’m extremely happy with the results and would definitely work with her in the future. Thanks a million ✨🙏🏾

    Jodene “The Tea Ingredient”

  • "She’s so attentive and knowledgeable, exactly what i needed to jumpstart my business"

    Ruta is amazing!!! I was left speechless with her design. She’s so attentive and knowledgeable. She’s exactly what i needed to jumpstart my business. Consummate professional. I will come to Ruta for all of my custom design needs. Worth every penny!!!

    Nakia “Windy City Scents”

  • "She is extremely organised and so punctual, which makes this process so smooth"

    My packaging designs and collaterals were beyond expectations. Super excited and can't stop looking at it. Ruta is very detailed orientated and captured my whole vision for this collection. She is extremely organised and so punctual, which makes this process so smooth. I will absolutely work with Ruta again my go-to designer!

    Angela “Lady Esmeralda Cosmetics”

  • "She showed a genuine interest in the project's success"

    Ruta's work was fantastic and of high quality. She showed a genuine interest in the project's success, communicated professionally throughout the process, and provided a branding questionnaire to understand the brand and business. Highly recommended.

    Kimberly "Ivory & Lace" candles

  • "Organised process, consultative approach, and branding knowledge made the experience amazing"

    Ruta's pleasant and warm demeanour, well-planned and organised process, consultative approach, and branding knowledge made the experience amazing. The presentations visually translated the brand's direction, explaining font choice and colour palette. Looking forward to working with her again in the future.

    Whitney "August Day Candle House"

  • "She has been amazing to work with. Super clear, super quick and super friendly!"

    I can’t not recommend Ruta enough! She has been amazing to work with. Super clear, super quick and super friendly! I wanted a list of things done and not only was she able to execute them, but in a way that was so compatible with the vision I had! I’m so happy with my re-branding and so grateful to Ruta, If you’re wondering whether to go ahead with an order - please do! X

    Leata-Mae “Anointed”

A proven process for your branding success

My goal is to make the branding journey stress-free and enjoyable. With my clear, structured process, you’ll know exactly what to expect at every step. We’ll work together to ensure your brand is perfectly crafted to connect with your audience and achieve your business goals

  • Discovering Your Vision

    Our journey begins with a conversation. Here, I take the time to understand your business, your goals, and the unique qualities of your candle or skincare products. This foundational step ensures that the branding aligns perfectly with your vision and market needs.

  • Crafting Your Story

    Based on our initial discussions, I start the creative process. This involves conceptualising the visual elements that will form your brand identity, from colour schemes and typography to logo and packaging designs. Throughout this stage, your feedback is crucial to refine and perfect the concept.

  • Bringing Ideas to Life

    Once the concept is approved, I dive into the design phase, meticulously crafting each element of your brand identity. This step is all about attention to detail and ensuring that every aspect of the design resonates with your brand’s ethos and appeals to your target audience.

  • Perfecting Your Brand

    Collaboration continues as we review the designs together. Your input is vital here to make any necessary refinements. This iterative process ensures that the final outcome not only meets but exceeds your expectations.

  • Launching Your Brand

    With the designs finalised and approved, I prepare all the necessary files and guidelines for your brand's launch. This includes providing you with all the tools and knowledge you need to maintain brand consistency across all platforms and mediums.

  • Your Ongoing Brand Partner

    Even after your brand is successfully launched, I remain committed to your business's growth. Whether it’s providing additional designs, marketing support, or simply being there to offer advice, consider me your ongoing partner in your brand's journey.

 Frequently asked questions

  • My process consists of 2 logo concepts presented in line with the creative direction. Based on the winning concept I will design the rest of the brand elements.

  • I offer 2 to 3 complimentary revisions depending on the complexity of your project.

  • Sure, get in touch via Contact form or send me an email or book a Discovery call and I will help you to find the most suitable option for you and your business.

  • I will deliver industry-standard file formats, that will get you started online and offline (for print). This includes Adobe Illustrator (.ai), Postscript (EPS), Portable Document Format (PDF), Image File (JPG), and Image File (PNG - transparent background). These will all be delivered in all of your brand colours plus anything else I know you will need.

  • For branding projects, I use Stripe as my authorized payment gateway, which guarantees that all your credit card information will be directly sent to a real-time secure credit card server for verification. I do not store any credit/ debit card information.

  • Yes. I do offer a two-time payment plan on the branding packages. I require a non-refundable deposit of 50% - this secures the place in my calendar. And the remaining 50% after you sign off all the designs.

  • Sure, to book please click here. After the booking, you will get an email confirmation. If you have any problems, do not hesitate to email me!

  • No, all illustrations are created from scratch in house that are unique to your brand.

  • The investment depends on your project's scope and complexity, which is determined during our discovery call. The minimum investment for a basic branding project starts at 1200 GBP (approx 1510 USD), and packaging design (basic) at 300 GBP (approx 379 USD).

  • My rates reflect how much my services will benefit you. While I do not offer discounts, I am happy to discuss a smaller package that is more aligned with your budget.

    I also offer premade branding package templates, that are budget friendly.

  • Yes, I can make most of the brand elements editable in Canva (labels, stationery, social media, etc.) for an additional fee.

Ready to create a brand that truly reflects your passion?

Let’s collaborate and bring your vision to life.

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Vintage-inspired candle label design for a Chicago-based candle business, featuring newspaper-like typography and rustic branding elements.
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Mountain Wicks Candle Co. candle branding with a distinct outdoorsy and nature-inspired logo pattern, perfect for rugged candle business branding.
Moody and dark honey branding for Woodland Drops, featuring a logo inspired by forest elements and deep green tones for a unique candle business identity.
Rich, black beauty-inspired skincare packaging with brown tones and premium finishes, designed for upscale cosmetic business branding.
Luxurious circular candle tin branding featuring vintage-inspired typography and premium metal finishes, ideal for boutique candle business branding.
Modern minimalist soap care card with cream and orange tones, designed for a modern and upscale branding aesthetic for skincare business.
Playful and whimsical candle packaging featuring hand-drawn illustrations and bold, colorful labels, perfect for creative candle business branding.
Simple and sophisticated candle packaging design with white and brown tones, representing modern and minimalist candle business branding.
Vibrant and playful tea packaging featuring illustrated characters and bold typography, ideal for creative tea business branding.
Whimsical logo design for Cheeky Candle Co., featuring a fun illustration of a candle mascot and vibrant typography. A great example of unique and fun candle branding.
Magical branding for Pixie Potions & Elixirs, featuring a playful potion bottle illustration and vintage typography, ideal for a skincare or candle business.
Elegant green-themed candle branding for Aroma Solace, showcasing a minimalist yet sophisticated candle packaging with natural elements.
Vintage-inspired apothecary logo design for Witchcraft Spells, featuring bold typography and intricate botanical illustrations for a unique skincare or candle business identity.
Luxurious skincare branding for Aberrat Alchemist, featuring a beautifully designed serum bottle with illustrated label design for premium witchy skincare businesses.
Earthy and rustic logo design for Nature's Nexus Alchemy, featuring botanical elements and natural color tones for a wellness and skincare business branding.
Bright and custom packaging design for Khamila Luna, showcasing vibrant colors and tropical patterns.
Sophisticated candle packaging for Ivory & Lace, featuring luxurious dark purple tones and elegant gold typography for high-end candle business branding.
Botanical-inspired honey packaging set in green, perfect for apothecary-style honey business branding.
Rustic and nature-inspired box packaging for body balm by Alchemist Nook, featuring hand-drawn moth and leaf illustrations and earthy tones.
Vibrant tropical candle packaging for Tropical Tango, featuring bright colors and playful typography, designed for dynamic candle business branding.
Luxurious skincare and candle product set featuring gold and purple packaging on textured blocks, ideal for upscale candle and skincare business branding.
Vibrant pink skincare serum bottles laid out in a grid, showcasing consistent and bold skincare branding for an energetic and modern skincare business.
Colorful botanical-themed product line featuring skincare packaging in blues and purples, perfect for witchy-inspired skincare and candle branding.
Minimalist hand cream packaging in muted tones, held in hand, representing a clean and premium skincare business branding approach.
Bright and playful bath bomb packaging in pink and purple with bold typography, designed for fun and youthful bath bomb business branding.
Elegant vintage perfume bottle in luxurious brown packaging, ideal for high-end skincare witchy business branding focused on sophisticated aesthetics.
Minimalist candle box and label design packaging in neutral tones with elegant typography, perfect for modern and understated candle business branding.
Retro-inspired 'Thank You' sticker design featuring floral elements and vibrant typography, ideal for adding a fun and personalised touch to skincare and candle business packaging.
Natural skincare oil packaging featuring coconut elements and earthy tones, designed for organic and nature-inspired yet playful skincare branding.
Luxurious botanical-themed skincare product line, featuring sleek packaging in dark green and brown tones, perfect for high-end skincare business branding.
Beautifully designed candle branding template collection featuring vintage-inspired labels and earthy packaging, perfect for artisanal and boutique candle business branding.
Modern apothecary-themed skincare product line, highlighting natural ingredients with earthy packaging, ideal for wellness-focused skincare business branding.
Vibrant purple and green packaging design for natural candles, showcasing intricate patterns and premium branding for an eco-focused candle business.
Elegant navy blue packaging with white botanical elements, designed for a sophisticated candle or skincare business, perfect for botanical and nature-inspired branding.
Minimalist candle packaging in orange and white tones with sleek typography and hand drawn flower petals, ideal for modern candle business branding.
Retro-inspired badge designs for Cryptic Clover Herbal, featuring playful skull illustration and bold typography, perfect for bold herbal-themed skincare or candle business branding
Natural and earthy logo design for Canopy Cure Creations, featuring handcrafted elements and a tree with roots motif, ideal for wellness-focused candle and skincare business branding.
Bold and eco-friendly green packaging for Khamila Luna, held in hand, showcasing a sustainable skincare business branding.
Fun and retro candle packaging featuring a red checkered pattern and vintage typography, ideal for playful and nostalgic candle business branding.
Minimalist pink candle label design for Modern Glow Co., designed for contemporary and trendy candle business branding.
Luxurious black and gold alchemy skincare product packaging, ideal for high-end witchy skincare branding with a focus on elegance and sophistication.
Bold and colorful candle packaging with illustrated elements, perfect for a fun and artistic candle business branding.
Minimalist monochrome candle box packaging in black and white, featuring modern typography and sleek design, perfect for high-end candle business branding.