Lady Esmeralda Cosmetics
Services: Creative direction, Box design, Insert card design, Story card designBox seal label design, Custom illustrations
Year: 2024
ABOUT THE BRAND
Lady Esmeralda offers cosmetic solutions designed to help individuals with disabilities express themselves and enhance their independence through lipsticks.
The brand was established in honour of the owner's sister, Esmeralda, who, despite her intellectual disabilities, had a great love for lipsticks. The owner aims to keep her memory alive and share her story with each lipstick.
THE BRIEF
Design packaging for the Lipgloss collection “Not For Five Cents”, promoting intellectual disability employment. The collection idea is inspired by Esmeralda, who saw the value of 5 cents from her first paycheck at a bakery. She used the phrase "not for five cents" when she didn't want to do something. This collection celebrates our unique differences, aiming for a more inclusive workplace.
The collection has to include brand typography and brand colour palette.
Client Experience
“My packaging designs and collaterals were beyond expectations. Super excited and can't stop looking at it. Ruta is very detailed orientated and captured my whole vision for this collection. She is extremely organised and so punctual, which makes this process so smooth. I will absolutely work with Ruta again my go-to designer!”
- Angela “Lady Esmeralda Cosmetics”
Looking for a creative packaging design?
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