DHI Beauty
SERVICES: Creative direction, Logo set design, Colour palette, Brand typography, Brand pattern, Brand Guideline Document
YEAR: 2022
ABOUT THE BRAND
DHI Beauty, formerly known as DH International, has a rich history in the import and export of beauty care items to China since 2009. As the company evolved, a new vision emerged - to fill the gap in the beauty care industry in Korea by creating innovative and unique products. Now, DHI Beauty is ready to expand into the US market, targeting metropolitan areas like New York and Los Angeles.
ABOUT THE PROJECT
The primary goal was to launch DHI Beauty in the US, positioning it as a brand offering unique, essential, and gentle beauty solutions. It aimed to attract customers who value self-care, appearance, and natural ingredients.
When designing a logo my aim was to encapsulate a refined taste and elegance, using clean lines and elegant typography for a professional and credible look. It was important to balance the timelessness and contemporary aesthetics, ensuring relevance in the face of evolving trends and changing consumer preferences.
The colours chosen represent sophistication and modernity, yet remain approachable.
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