Ivory & Lace Candles
SERVICES: Full Brand Identity
YEAR: 2022
ABOUT THE BRAND
Ivory & Lace is a luxury self-care company that aims to provide an emotional experience through sophisticated scents at an affordable price. They encourage their customers to take into account their mood, their thoughts, and self-expression.
Ivory & Lace products are environmentally friendly and offer luxury and high-quality candles that provide an exquisite olfactory experience.
ABOUT THE PROJECT
The goal of the project was to create a brand identity for a sophisticated luxury scents company that would remain relevant and timeless. The design choices were heavily influenced by the brand's target audience, which is primarily females. The focus was on capturing the essence of sophistication and refinement through colour, typography, and visual elements, ensuring a strong connection with the target audience and long-term success in the luxury scents industry.
BRAND PERSONALITY
An elegant, sultry and classy lady that loves jazz music. She’s assertive, yet pleasant and always wears a smile. Whenever she goes, she leaves a long-lasting impression.
BRAND KEYWORDS/ PILLARS
Luxury - Classy - Elegant - Feminine
CREATIVE DIRECTION
We aimed to achieve a sophisticated and pristine design direction, imbuing the brand with a gentle and feminine essence while adding a touch of edginess and personality. Our objective was to maintain an overall sense of elegance and intricacy.
COLOUR PALETTE INSPIRATION
The brand's colour palette is intentionally minimal and neutral, consisting mainly of light and clean shades. This choice was made to evoke a sense of subtle luxury and cosiness.
LOGO DESIGN INSPIRATION
My aim was to capture femininity with an edgy twist. To accomplish this, I opted for a rounded typeface, which not only softened the design but also made it more approachable and playful.
Incorporating pointy ends added a touch of sharpness and complexity to the overall aesthetic.
Moreover, I fully customised the typeface for the logo design, ensuring its uniqueness and tailored fit to the brand.
Client Experience
“Having seen Ruta’s portfolio, I was aware that she was capable of doing great work, but I was still blown away by the fantastic and high-quality job she did. I also appreciated that she took a genuine interest in the success of the project and it definitely showed in her work. Ruta provided me with a branding questionnaire to get to know my brand and my business and my desires for my brand. This was an excellent way to spark creativity between the both of us. Even more than her great work, I appreciated her professionalism and constant communication during the entire process. This was definitely refreshing. I recommend Ruta with no reservations, and look forward to working with her again soon!”
- Kimberly “Ivory and Lace”
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