Herbal Therapy
Passion Project
Year: 2022
Herbal Therapy is a cherished candle company dedicated to providing natural products that facilitate relaxation and unwinding, particularly after a hectic day.
Their commitment to sustainability and craftsmanship is exemplified by the use of exclusively natural soy wax, ethically sourced and meticulously infused with herbal essential oils known for their calming properties.
Throughout the creative process, my aim was to establish a brand identity that authentically reflects the core values: sustainability, craftsmanship, and playfulness.
To infuse the brand with a sense of joy and genuineness, I incorporated custom illustrations that add a playful touch while maintaining an authentic vibe. Additionally, I carefully selected vibrant and bold color combinations inspired by nature, ensuring our brand stands out and captures attention in a memorable way.
