Two candle label design with colorful floral patterns labeled 'Paradise' and 'Queen Oud', surrounded by various pink, white, and yellow flowers on a pastel pink background.
A soap box design of earthy olive and fig soap bar placed on a wooden block, surrounded by a whole fig, a halved fig, and a whole eggplant, with natural beige background.

Building brands that captivate, connect & convert

Strategic branding & packaging design for product based businesses ready to grow, stand out, and charge what they’re worth.

Work with me
Portfolio

These days, your business isn’t competing against a few brands, it’s competing against hundreds. Shelves are crowded, feeds are endless, and customers make snap decisions in seconds.

And the truth is: people buy with their eyes first.

Animation of Illustration of two purple eyes with black pupils and white highlights, set against an olive green background.

You can’t afford for your brand to look just “good enough”.
Professional and intentional visuals get you noticed, trusted, and chosen.

A cartoon-style drawing of a sparkling diamond with energetic lines around it to indicate shine.

How I can help your brand grow

I believe great design is built through collaboration. I work closely with you to meet your unique business needs, combining strategy, creativity, and custom illustration to create branding that feels one-of-a-kind. Here are ways we can work together.

A stylized graphic representation of a marijuana leaf in gold color on a black background.
Rustic logo design badge for Mountain Wicks Candle Co. brand

The Starter

LOGO PACKAGE

A professional first step for businesses who are ready to leave DIY behind.

The Stand Out

VISUAL IDENTITY PACKAGE

A comprehensive visual identity system that makes your brand unforgettable.

The Finishing Touch

PACKAGING DESIGN

Your shelf-ready finish, packaging design that sells before you say a word.

Find the right package

What my clients say

Brand transformations

A smiling woman (Social Gizmo Designer) with long brown hair standing in front of a graffiti-covered wall, wearing a black top and blue jeans.
A white stylized icon of a snowflake on a black background
Silhouette of a star-shaped object with eight rounded points, white on a black background.

Meet your designer

Hi, I’m Ruta, brand designer, packaging strategist, and your creative partner.
For over four years, I’ve helped founders in skincare, candles, and wellness build brands that feel as intentional as their products.

Learn more

A lovely message from my client

Illustration of a vintage television with a purple screen, two antennas on top, and yellow legs.
A clipboard with a sign that says, 'BOOK YOUR SPOT' on a gray background.

No more “meh” branding. Let’s make you memorable.

Let's start!

 Frequently asked questions

  • My process consists of 2 logo concepts presented in line with the creative direction. Based on the winning concept I will design the rest of the brand elements.

  • I offer 2 to 4 complimentary revisions depending on the complexity of your project.

  • Sure, get in touch via Contact form or send me an email or book a Discovery call and I will help you to find the most suitable option for you and your business.

  • I will deliver industry-standard file formats, that will get you started online and offline (for print). This includes Adobe Illustrator (.ai), Postscript (EPS), Portable Document Format (PDF), Image File (JPG), and Image File (PNG - transparent background). These will all be delivered in all of your brand colours plus anything else I know you will need.

  • For branding projects, I use Stripe as my authorized payment gateway, which guarantees that all your credit card information will be directly sent to a real-time secure credit card server for verification. I do not store any credit/ debit card information.

  • Yes. I do offer a two-time payment plan on the branding packages. I require a non-refundable deposit of 50% - this secures the place in my calendar. And the remaining 50% after you sign off all the designs.

  • Sure, to book please click here. After the booking, you will get an email confirmation. If you have any problems, do not hesitate to email me!

  • No, all illustrations and designs are created from scratch in house that are unique to your brand.

  • The investment depends on your project's scope and complexity, which is determined during our discovery call. The minimum investment for a basic branding project starts at 1300 GBP (approx 1700 USD), and packaging design (basic) at 400 GBP (approx 520 USD).

  • My rates reflect how much my services will benefit you. While I do not offer discounts, I am happy to discuss a smaller package that is more aligned with your budget.

    I also offer premade branding package templates, that are budget friendly.

  • Yes, I can make most of the brand elements editable in Canva (labels, stationery, social media, etc.) for an additional fee.

Kickstart your branding journey: free creative direction booklet

Creative direction prompt sheets showcasing various branding aesthetics for candle and skincare businesses, including mood boards and color palettes for distinct brand identities.

Not sure where to begin? Get 6 brand aesthetics made for beauty & wellness businesses: Minimal, Bold, Modern Apothecary, Luxury, Witchy, and Dark Academia.
The freebie includes:

  • Mood boards with typography, colours & imagery

  • Full palettes with HEX, RGB & CMYK codes

Bonus: Tutorial on building your own palette

Sign up below for the mailing list to get your freebie!

From the blog

Behind the scenes on Instagram 

Sketches, packaging tests & brand glow-ups.