Building brands that captivates, connects, and converts
I help ambitious candle and skincare businesses (like you!) turn their passion into a brand that attracts loyal customers, builds trust, and drives sales
How I can help your brand grow
Let’s be honest, building a brand is a lot to juggle on your own.
You’ve put so much care into your products, and now you want your visuals to reflect that same level of quality: to look polished, feel aligned, and connect with the right customers.
Whether you're ready to invest in a custom brand that elevates your business or you're looking for an easier, more affordable starting point, I’ve got two options that meet you where you are and help you grow with confidence.
Custom branding
If you’re ready for a brand that does more than look good, you want one that works hard for you.
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This is perfect for established candle and skincare businesses ready to invest in a visual identity that reflects your vision and helps your brand stand out for all the right reasons.
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A complete, custom brand identity, including logos, packaging, fonts, color palette and more that is built around your goals and your audience.
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If you're tired of DIY-ing, want a brand that reflects your professionalism, and are ready to step into that next level then this is made for you.
DIY branding templates
Just starting out? You can still build a brand that looks polished, professional, and totally aligned, even on a budget.
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These easy-to-edit templates were made for makers, side-hustlers, and small biz owners who want their products to look pro now, without the wait or an investment of custom design.
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Instant access to high-quality, professionally designed branding and packaging templates that are editable in Canva with just a few clicks.
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If you want to launch or refresh your brand quickly, save money, and still stand out with style then these templates are your shortcut.
Client testimonials
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Client testimonials ★
Jordan Wille “Puzzery”
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“I absolutely loved the finished branding - it exceeded my expectations!”
Ruta has a great ability to fully grasp what you want for your brand through client discussion and bouncing ideas. I absolutely loved the finished branding - it exceeded my expectations! Ruta is extremely talented and I couldn’t recommend her more, I will most definitely be coming back as my business expands - I am absolutely thrilled with my branding !
Tammy "Iwuri candles"
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"She’s incredibly creative and clever when it came to finding the best possible design to fit my brand"
Working with Ruta was an incredible experience. She brought my brand identity idea to life with her creativity and clever design. She was helpful, kind, and dedicated throughout the process, offering advice and ensuring perfection. I highly recommend Ruta for any branding or design needs.
Josanna “Khamila Luna”
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“She really takes the time to understand and research your project"
Ruta is absolutely amazing. She really takes the time to understand and research your project. She is very thorough and talented. I can’t wait to start another project with Ruta because I know it will be absolutely perfect. Thanks again!!
Tracy “Mountain Wicks Candle Co”
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“She was able to take our thoughts and conversations - turning them into something thoughtful, targeted and truly on brand.
I have worked in marketing for nearly 20 years and have worked with my share of, in-house and agency, designers and art directors over the years. Ruta and SGD has been by far the best. For us, Ruta was able to take our thoughts and conversations - turning them into something thoughtful, targeted and truly on brand. We can't wait to launch our new messaging and design all thanks to Ruta!
Rina "Buck Naked Soap Co"
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"The entire process was smooth, collaborative, and creatively fulfilling"
It has been a true pleasure working with Ruta. Her ability to bring my vision to life exceeded my expectations. The entire process was smooth, collaborative, and creatively fulfilling. I appreciate her attention to detail and her commitment to understanding and enhancing my brand. I’m thoroughly impressed with the results and look forward to future collaborations. Thank you for your dedication and exceptional work!
Carmen “Taini Soap Co”
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"Her talent, professionalism, and the value for money she offers are exceptional"
I was hesitant about investing in Ruta's branding services due to the cost, but her professionalism and skill exceeded my expectations. She researched the market and delivered an excellent brand proposal. Her designs excited me and ignited a passion for my new business venture. Her thoroughness meant no revisions were needed. Her talent, professionalism, and the value for money she offers are exceptional. I look forward to launching my business and continuing to work with Ruta.
Amanda “Flamin Candle”
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"From beginning to end I felt like my vision was heard and that you cared about the project"
It has been a joy to work with Ruta from beginning to end I felt like my vision was heard and that she cared about the project just as much as I did. I’m extremely happy with the results and would definitely work with her in the future. Thanks a million ✨🙏🏾
Jodene “The Tea Ingredient”
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"She’s so attentive and knowledgeable, exactly what i needed to jumpstart my business"
Ruta is amazing!!! I was left speechless with her design. She’s so attentive and knowledgeable. She’s exactly what i needed to jumpstart my business. Consummate professional. I will come to Ruta for all of my custom design needs. Worth every penny!!!
Nakia “Windy City Scents”
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"She is extremely organised and so punctual, which makes this process so smooth"
My packaging designs and collaterals were beyond expectations. Super excited and can't stop looking at it. Ruta is very detailed orientated and captured my whole vision for this collection. She is extremely organised and so punctual, which makes this process so smooth. I will absolutely work with Ruta again my go-to designer!
Angela “Lady Esmeralda Cosmetics”
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"She showed a genuine interest in the project's success"
Ruta's work was fantastic and of high quality. She showed a genuine interest in the project's success, communicated professionally throughout the process, and provided a branding questionnaire to understand the brand and business. Highly recommended.
Kimberly "Ivory & Lace" candles
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"Organised process, consultative approach, and branding knowledge made the experience amazing"
Ruta's pleasant and warm demeanour, well-planned and organised process, consultative approach, and branding knowledge made the experience amazing. The presentations visually translated the brand's direction, explaining font choice and colour palette. Looking forward to working with her again in the future.
Whitney "August Day Candle House"
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"She has been amazing to work with. Super clear, super quick and super friendly!"
I can’t not recommend Ruta enough! She has been amazing to work with. Super clear, super quick and super friendly! I wanted a list of things done and not only was she able to execute them, but in a way that was so compatible with the vision I had! I’m so happy with my re-branding and so grateful to Ruta, If you’re wondering whether to go ahead with an order - please do! X
Leata-Mae “Anointed”
Grab Your Free Creative Direction Booklet
Kickstart your branding journey with my FREE booklet filled with inspiring themes and more. Your brand’s future starts here!
You will receive 6 creative direction themes: Minimal, Bold, Modern Apothecary, Luxury, Witchy and Dark Academia.
Each theme comes with a curated mood board that includes visual prompts for typography, colour scheme, and photography style. There is a colour palette included for each sheet with hex, RGB and CMYK codes.
Bonus: this also includes a tutorial on how to create your own colour palette using the provided mood boards!
Sign up below for the mailing list to get your freebie!
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